“How To Increase Website Traffic In 30 Days!” by Marshall Adler
I received an email from a prospect who is having trouble driving traffic to his website. He says that he’s already optimized to the nines and he’s in a very competitive niche and in the town he operates out of, there are literally 200 other contractors doing the same type of work.
So he said that he fully understands if I won’t help him because he’s not looking at buying my products but wanted to know if I could steer him in the right direction, so of course being the generous “giver” that I am, I said “sure” and decided to just do a quick post about four ways you can increase targeted traffic to your website right away and actually see the increase within 30 days.
So here goes…
Even if you already get “enough” traffic, I can guarantee you that you have the potential to boost your traffic by as much as 10x from where it is today.
Step #1: Find Influential People In Your Niche
The best way to do this is to go to BuzzSumo.com and type in one of the primary products, categories or services you offer. Say for example you’re a web designer and you want to know who the top influential people are in your niche.
You head to BuzzSumo.com and you type in “website design” with quotes and you see a listing at the top of the page for http://thesoftking.com/software.php
It has 15,800 Facebook shares. And then the results beneath it dwindle down quickly in total social shares. You can bank on this publisher being an influential person in your niche.
Step #2: Find Out What Your Influencers Care About
How do you do this? Simple. You read the post or follow the link to the listing on BuzzSumo.com and read whatever you find on the page you’re presented with.
While on the page you need to extrapolate data and come to grips with what they are discussing or sharing and once you’ve read through their post or page you will now know what they care about and what they are interested in.
Step #3: Create ‘Similar’ Content On That Topic
This is easy. Now that you know what they are sharing and where their mind is at with the topic they are getting lots of social shares for, you now need to go and publish content similar to this that hinges on the topics of interest.
When you create content it needs to appeal to the Influential people in your niche and when you write about the topics that you just read about you immediately appeal to these people as a “friend” or someone who is “like-minded” and is seen as an authority on the topic. You become “shareable”.
Once you’ve finished the first draft of your content you need to follow the final step which is the “secret sauce” of it all…
Step 4: Add ‘Share’ Triggers
What are Share Triggers?
They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link to your content.
Share Triggers primarily give your content that “WOW” factor which turns to readers into leads and leads into customers.
So how do you write content that gives off that “WOW” factor?
All you do is back up the rant of the Influencers with meaty data that supports their cause. It must “make them look good” and support their arguments.
For example, if you read an article on BuzzSumo.com that says “Social Media is Dead” you will want to support that rant and write about why it’s a failing “maze” designed to trap people into social interaction which keeps people from doing what is successful online to drive traffic and convert new customers.
By writing in a fashion that supports the Influencer’s rants and arguments you are now showing them that you are a “fellow supporter” and that creates the “WOW” factor and that is what will get them to post your content as a showpiece to their audience because they essentially are looking for others who back up their claims and arguments to “make them look good” to their followings.
Once you believe you’ve published a great piece of content with Share Triggers you then contact the webmaster or the website owner of the original article you read and you tell them you are a fan and supporter of their work and you also have published a similar piece of content that you believe their readers could benefit from and you ask for a “host beneficiary” relationship where you allow the Influencer to post your content to his/her readers to make him/her look good and you tell the person you email or contact that you would like to offer a special discount to all his/her readers if they act on a special you’re having.
Once you iron out the details you send that off and wait to hear back.
Make sure you post a link to your published content because if the person reads it and likes it, they will write you back to discuss a “host beneficiary” relationship where he/she promotes your content to their audience to support their claims and arguments and that gives you free publicity and mass exposure and mass social shares too and makes the Influencer more credible to his/her audience allowing them to sell more goods and you also get your products and services promoted at a discount as well. It’s winning!
Try it out. Let me know if you run up against anything along the way, however, if done correctly you will see an immediate boost in traffic in 30 days from these methods and this traffic will increase conversions, leads and sales immediately.
Provided you’d rather just let the experts do it all for you and you’re serious about growing your business, we’d be happy to offer a free website SEO audit and even show you a demo of our SEO product.